Постер «Как Башкирия без Шиханов»

В древности природу связывали с женским началом (Газар Ээж, Умай, Мокошь, Гея... - так называлась мать-земля у многих народов). Кроме того, гора Юрактау по форме напоминает женскую грудь:

Очевидно, какая возникает ассоциация. Башкирия без этих гор сможет жить. Как и женщина после мастэктомии. Но будет ли жизнь региона полноценной после ампутации 300-миллионолетних гор?

На постере есть и другой символ. Агент Смит сравнивал человечество с раковой опухолью. И, к сожалению, это сравнение оказывается справедливым. Вместо того чтобы жить в гармонии с природой, мы ведем себя, как раковые клетки на теле матери-земли. После деятельности людей на планете остаются неизлечимые шрамы.

Результата мы добились. Принт быстро обрел популярность. Несколько дней на многих информационных порталах о нем велись жаркие дискуссии. Работа перешла и в материальный мир — о ней напечатали в местных газетах. Она победила на фестивале социальной рекламы «Городская среда»...

Надеемся, нам удалось повлиять на решение этой проблемы. Наша студия будет следить за развитием событий и содействовать защитникам древних гор.

Social advertising “Like Bashkiria without Shikhans”

The Bashkir Shikhans are considered to be one of world wonders. Hundreds of millions years ago there used to be an ocean and nowadays only limestone reefs – the chain of four mountains in the steppe along the Belaya River near the town of Sterlitamak – are the only reminders of that. They are one of the most important natural places and they still keep many secrets about the past of our planet.

At the present time there are only three mountains left, as Mount Shakhtau was sacrificed so that a soda factory could be constructed there. Now the two mountains Yuraktau and Toraktau can be wiped off the face of the earth. This place is a specially protected natural reservation of regional significance, but some tycoons are willing to lobby through the decision that the need in corridors of power in Bashkiria and Russia for the sake of money.

Our studio set a challenge before itself to catch a public eye to this problem.

Ancient times, nature was associated with woman (Gazar Eej, Oumai, Mokosh', Gaia etc., were Mother Earth’s names given by different peoples.) Beside, Mount Yuraktau is reminiscent of a breast.

There is an obvious association! A woman can not have a full life without a breast after a mastectomy, and neither can Bashkiria without the Shikhans after the “amputation” of the 300-million-year-old mountains.

There is another symbol in the poster. Agent Smith said that people are like cancer to our planet. Unfortunately, this comparison can be true. We act like cancer cells on the body of Mother Earth instead of living in harmony with nature. Human actions leave incurable scars on Earth.

We have achieved certain results. The print has quickly become very popular. During several days there was a lot of controversy in many media sites. Local newspapers have printed our work, so it has appeared in the physical world. It took the first place at the public service advertising festival “Gorodskaya Sreda” (“Urban Environment”)

We hope that we have had some influence on the solution of this problem. Our studio will keep track of the progression of the events and we will help and support the activists who are trying to protect our venerable mountains.